The CEO who had integrity: But did he?

Brand Killer Robots reveal::

Frank used to say very little. He'd learnt to let everyone else do the talking for him. Frank knew that the more noise you make in life, the more ripples you make around you and the more ripples - the more crap that would stick to you.

People used to say. "That Frank, you always know where you stand with him". "He's straight down the line, the kind of guy everyone wants to be".

Problem was old Frankie boy didn't care less about anyone else. Wouldn't step over them if they were lying in the street bleeding to death.

Sure Frank was a straight down the line type of guy, but not the sort of guy you'd want beside you in a fight!

Years later i heard that Frank had risen to the dizzy heights of CEO for a major property development company. It appears that Frank stayed around long enough to finally bluff his way right to the top.

I just hope that when the real bad times come to his business, that his enlightening integrity will continue to shine through!

Stock Market Floatation Plans:: Just how bullet proof are you?

Brand Killer Robots reveal::

Did you ever employ people who could be a threat to your stock market floatation plans in the future? Did you do something to someone that might just come back to haunt you? Did you impart information to people that could sink your investments?

Just how bullet proof are you?

Have you spent time massaging your history to make it look more consistent than it really was? To make it look like its all been a linear movement, both in the evolution of your brand and financial success? Have you hidden the flaws behind the persona you portray to the marketplace, which will only be found out when you submit your returns in the future? When the weeks and months ahead come under the truest of scrutiny, by the custodians of the marketplace?

Just how bullet proof are you?

No one expects a perfect story - but just how far are you off the mark?

Have you thought about the kinds of external things that could be revealed that could damage your share price? How about things that you should have disclosed, but didn't?

Just how bullet proof are you?

Executive Desire: Just how far would you go to build a brand?

Brand Killer Robots reveal::

Someone once said "imagination without reason is a monsterous thing". Another saying that seems to parallel this is, "Science for science sake is evil".

Both sayings symbolise the age old problem of investment monies being spent on projects with flawed intentions.

Worse than this is the billions of dollars of funding being poured into gravely subversive projects like the US Military project which pioneered research into a "gay bomb" that makes enemy troops "sexually irresistible" to each other. Chemical warfare at its most subversive.

Analysis into the psychology of the R&D scientists behind such projects has revealed startling personality traits, that can only be described as cowardly, immature and high minded.

What appears on the surface to be a credible way to fight a war, where nobody needs to get killed, because they're all supposedly shacked up in an orgy, is in fact one of the most sinister kinds of psychological warfare known to man.

Question begs, how far would you or your executives go to build a brand that will place you right at the top in the history books? In 100 years from now, would you prefer your name to be mentioned in the same light as Bill Gates - or worst still, Genghis Khan!

Subversive management = devalued brands

Brand Killer Robots reveal::

Ever been in one of those perpetual nightmares where the world is falling apart, yet no one else seems to realise it? You know, where it seems to take an age for the s*t to hit the fan and when it does, everyone seems surprised - except for those who have long since left for greener pastures or those who gave up caring a long time ago. Today's business is a strange twilight world, where managers are more distracted by enemies within the organisation, than they are those outside. Where short-term patches keep the wolf away from the door and where nights out with the boys is seen as a good strategic move. Yes, this synthetic, shallow, disease ridden business perspective seems to permeate through the ranks of many of our great institutions.

Whilst financial models can be massaged to soften the blow of incompetent management, brand confidence cannot.

If you were ever to measure ROI against brand performance vs revenue/profit, many investors would also be living the nightmare.

Companies need to back brand intelligence up with intelligent operations in the workplace.

It is only by taking pride in the brand, that management behaviour will fall into line with reaching the greatest potential of shareholder expectations.