Friday, 5 October 2007

Executive Desire: Just how far would you go to build a brand?

Brand Killer Robots reveal::
Someone once said "imagination without reason is a monsterous thing". Another saying that seems to parallel this is, "Science for science sake is evil".

Both sayings symbolise the age old problem of investment monies being spent on projects with flawed intentions.

Worse than this is the billions of dollars of funding being poured into gravely subversive projects like the US Military project which pioneered research into a "gay bomb" that makes enemy troops "sexually irresistible" to each other. Chemical warfare at its most subversive.

Analysis into the psychology of the R&D scientists behind such projects has revealed startling personality traits, that can only be described as cowardly, immature and high minded.

What appears on the surface to be a credible way to fight a war, where nobody needs to get killed, because they're all supposedly shacked up in an orgy, is in fact one of the most sinister kinds of psychological warfare known to man.

Question begs, how far would you or your executives go to build a brand that will place you right at the top in the history books? In 100 years from now, would you prefer your name to be mentioned in the same light as Bill Gates - or worst still, Genghis Khan!

No comments: