Wednesday, 16 April 2008

The Propoganda Myth :: Its just Marketing by another name?

Brand Killer Robots reveal::
Our learned colleagues at the Confidential Resource have raised the spectre of that nasty thing we all call Propoganda. They offer a definition:

Propaganda may be defined as the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.

Having worked for quite a few top brands and not so top brands we have to say that this definition fits very neatly with the intentions, expectations and strategies of todays brand managers, marketers and executive management team.

It seems that Propoganda (at least by defintion) is indisguishable from todays marketing pratices to capture, alter and entrench the consumers behaviour in a product.

Propoganda is just Marketing by another name. The answer as a consumer is to base your purchasing decisions on what you know deep down to be right. Don't listen to your head. It is a programmed receiver of propoganda.

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