Brand Killer Robots reveal:: From the Imperious "Kent's Imperative Blog"
We rarely touch directly upon our commercial brethren in the field, for we feel that much of our writings have relevance for this audience in their original form. We do not merely seek to write for a single group within the profession, and are fortunate to count among our readers many from the financial, pharmaceutical, and consulting set. We see their challenges and travails in applying the art and science of intelligence in often untrod territories as not so very different from those faced by a fusion center’s staff, or the senior intelligence officer who must stand up a new account-specific cell.
We have been too often struck however by the insistence of some in the commercial side of the profession that their work is entirely a new creature, divorced utterly from the precedents of the community that came before it. While we are the first to grant them respect for the unique conditions under which they operate, and for the sometimes serious challenges those conditions create, we would beg to differ most strenuously that the history of the community does not matter to them. We can point to the lessons of intelligence / decision-maker relationships or the experiences of communicating inference, evidence, judgment and uncertainty, along with any of a number of other areas in which the history should prove instructive in first principles.
There is nonetheless a too stubborn belief held by many competitive intelligence types that they have to be a “new” field, in order to carve out their place in the world and their relevance in the modern enterprise. And it is this insistence that makes us laugh, and reflect upon the length of the history underlying commercial intelligence activities. After all, most current literature cited by practitioners in the business intelligence world are indeed not that old in comparison to the national security side of the house, although we would question anyone citing what is now nearly 30 year old material as “new”.
To read more of this article see the 30 November 2007 article,
On the origins of competitive intelligence
On the origins of competitive intelligence
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