Thursday, 20 September 2007

Executives use hackers on brand marketing projects

Brand Killer Robots reveal::
Executives holding strategic positions in some of the worlds top blue chip companies are beginning to realise the advantages of employing the services of so called 'computer hackers'. Apparent benefits of employing hackers to protect and leverage online brands includes:

1. Hackers have superior technical knowhow, than their corporate IT counterparts
2. Hackers understand the subversive opponent mind, more deeply than online marketiers
3. Hackers are used to solving problems heuristically 'trial n error', rather than following formalised procedures, which adds a creative dimension to the way threats or opportunities are tackled.

Specialist recruitment agencies have helped to allay the obvious concerns of engaging with hackers on highly sensitive projects.

See for more details.

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