Friday 23 May 2008

Disruptive Innovation:: The Computer Games that could end all other Games!

Brand Killer Robots reveal::
Every generation of video game adds another layer to the pyramid. The pyramid is actually inverted meaning that as subsequent layers are piled on top, the structure becomes more and more precarious. As advances in video games technology are applied, the industry becomes more and more at risk from disruptive innovators. The cost and complexity of video game development has increased many fold, the competition in the market and the risks from insider threats is increasing all the time - much of it through low employee morale.

Many of these risks will seemingly be reduced by consolidation of the market players through acquisition and natural erosion of studios, leading to a future where much of the industry is dominated by only a few major players.

But whilst this may (seemingly) create more protection for the big publishers, this is not necessarily going to be a good thing for the industry.

Disruptive technologists are already working on projects that would see massively multiplayer games go online for a fraction of the cost of what publishers are currently investing. These games will drive demand through viral marketing campaigns and will offer subscriptions at a fraction of the price of todays PS3 or Xbox games. Content design is changing, from high aesthetics where the gamer doesn't have to you use their imagination to persuasive environments that tear at their imagination and make them use it.

So who actually will be driving these new projects?

Answer: Hackers will be driving them.

All power to the new game developers of the 21st century!

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