Monday, 7 April 2008

Is your company and people suffering from Affluenza?

Brand Killer Robots reveals::
From Wikipedia, the free encyclopedia
Affluenza is a term used by critics of consumerism, a portmanteau of affluence and influenza. Sources define this term as follows:
affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more. (de Graaf [1])
affluenza, n.

1. The bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses.

2. An epidemic of stress, overwork, waste and indebtedness caused by the pursuit of the American Dream.

3. An unsustainable addiction to economic growth. (PBS [1])

Proponents of the term consider the costs of prizing material wealth vastly outweigh the benefits. They claim those who become wealthy will find the economic success leaving them unfulfilled and hungry for more wealth. The condition is considered particularly acute amongst those with inherited wealth, who are often said to experience guilt, lack of purpose and dissolute behavior, as well as obsession with holding on to the wealth (John Levy's Coping with Inherited Wealth - see [2]).

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