Thursday, 11 October 2007

Why schizophrenia could be an asset to your brand - A defective or beautiful mind?

Brand Killer Robot reveal::
How many extremely smart people with mental illnesses have been ostracized by their peers and constructively dumped out in the middle of nowhere by the management team of the day? How many of these people could have added significantly to your brand, if you found it in your heart to understand them? Ask yourself, how much investment would it have taken to do this and more importantly - what might the return on investment have been?

If we all thought the same - how competitive might we be?
If we were all unwilling to challenge - how competitive might we be?
If we were all unable to accept each others differences - how effective as human beings might we be?
Anyone with a background living with MPS (multiple personality syndrome) or schizophrenia would be able to tell you just how competitive you could have been. Attached is a rather enlightening article for you, discussing the creative mind of schizophrenia sufferer Stuart Baker-Brown.

Produced by the BBC entitled "The beautiful mind"
Stuart Baker-Brown, 43, a photographer and writer based in Dorset, was diagnosed with schizophrenia in 1996. On World Mental Health Day, he delivers a unique personal insight into how his condition has nurtured his artistic expression.
In the past, schizophrenia has broken my life and taken away many of life's opportunities, such as work and the ability to interact with society and family or even myself.
The symptoms have been very disabling and destructive and have included psychosis (delusion and hallucinations) which is understood to be a disturbance of sensory perception and creates the inability to recognise reality from the unreal.

Other daily symptoms, such as depression, suicidal thoughts, the feeling of being controlled by outside forces, paranoia and fear of persecution, have made life very difficult to cope with.
There is also the stigma and discrimination attached to the condition, especially the perceived link to violence - less than 1% of those diagnosed are violent towards others.
I believe the condition is very misunderstood, especially the link with creativity.

The Russian dancer Vaslav Nijinsky; Nobel prize winner in economics, John Nash (A Beautiful Mind); novelist, poet and writer, Jack Kerouac; and musicians such as Peter Green, Syd Barrett and James Beck Gordon have all either experienced, or are believed to have experienced, schizophrenia in some form.

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