Brand Killer Robots reveals:
So what would this CI genius look like?
Would they be man or woman?
Young or old?
Would they be an MBA or Non-MBA?
Academically minded or Hacker?
What ingredients would the CI genius have?
Would they be strategic marketers?
Business Intelligence specialists?
Or all Three?
What makes Competitive Intelligence?
Is it the choreography of Competitive Intelligence?
The geography of Competitive Intelligence?
Or is it simply one paragraph of information that can turn markets on their head?
Can you turn markets on their head?