Tuesday, 29 April 2008

Einstein finally came to realise that Science is a Paranoid Fairy Tale!!

Brand Killer Robots reveal:
When man finally arrives at the last calculation, man will still be no closer to the truth.

This is what Einstein finally came to realise.

Man has failed to live by the laws of God so it has conciously sought to develop its own version of existence. But man seeks to manufacture itself in the image of God, without first understanding what that image might comprise. The more man attends to itself by trying to identify, quantify and control the world, the more man loses the connection with God and the farther it falls away from the ultimate truth. That we are all Gods children, living in a world made by God.

We are God and God is us.

Science is simply a paranoiac mechanism (a dark matrix fairy tale) for replacing our faith in God.

We have to ask why?

Monday, 28 April 2008

The Lost Thoughts of Albert Einstein! The formula that didn't fit the model - Part 1!

Brand Killer Robots reveal::
{What Albert Einstein Believed}

God says, let thy man be intrenched. Intrenched in the Predictability of life. Intrenched in God!

For variability exists only in the mind of man. It serves only one agenda, to break and too confuse. To cause disjointed, disconnected, diluted, disordered lives. It serves to disunite man unto his fellow man. To steal his attention away from God and too deflect it towards a colidescope of broken dreams. It serves only to offer the hand of power to the ignorant and the down right corrupt.

No, Einstein knew that fuzziness and variability were illusions, introduced to satisfy the evil predatory instincts of man. To denigrate that beauty and civility that had developed over many centuries. To covertly subvert the laws of nature and to promote injustice and deformity as goodness personalified.

Part 2 - tomorrow.



Saturday, 26 April 2008

National Childrens Database:: Early report produced by Insider!

Brand Killer Robots reveal::

Our hope is that the report is thorough, open minded and has managed to ask and answer all the relevant questions. It has been our experience that in the case of centralised childrens database projects, that the solutions and security arrangements are generally designed around executive managers asking the wrong questions - not the right ones.

Like, "How do we store sensitive childrens data centrally?", rather than first asking - "Should We?".

To this end, we have produced our own report to further support the causes of those seeking to protect children from exploitation, by calling for more effective engagement of the issues by senior management.

We trust that brand leaders and ministers will take onboard some of the points in this report. After all, this document unlike many others comes straight from the horses mouth.

From one of the managers on the frontline of protecting childrens information.

Friday, 25 April 2008

Why Sir Alan Sugar's 'Apprentice' Game is Fundamentally Flawed!

Brand Killer Robot reveals::
There is a guy called Alan Sugar who owns a very successful high-tech brand called Amstrad. For those of you beyond the borders of the U.S and U.K, he is the guy who stars in the U.K reality show called The Apprentice. The aim of the game is to select 16 of the most eager young business people and through a series of challenges eventually arrive at the best candidate to work as Sir Alan's apprentice.

Every week the two teams are asked to select a Project Manager to lead them to victory - or of course - lead them to disaster. The winning team gets a nice treat and the losing team has to endure a face off where someone always does get fired.

The participants come from all walks of life and are supposed to be selected from 10,000 other contestents. Some of these people are outwardly hostile, some passive-agressive and some downright liars and devious cheats.

So the first thing the Project Manager has to do is make a plan, then to organise his team into roles. Once everyone is in position and knows the plan, it is all systems go!

It is at this point that all hell breaks lose. It is at this point the candidates start their campaign of shape-shifting, passing-the-buck and generally playing fast and loose.

At the end of the exercise, the Project Manager who is best able to weather the storm of trying to build a profitable venture in 1-2 days, whilst the people working for him are trying everything to shut him down - is the winner and gets to stagger off into the sunset - and lives to fight another day.

There was a guy last week who got fired because the team he inherited were the most disloyal, disunited bunch of snobs and thugs on the planet. He got fired because he had the responsibility for leading strong personalities who were more focused on stabbing him in the back than concentrating on the real target - that of ensuring they played their part as an effective member of a winning team. Had he been given the authority to hire his team from the marketplace, or to fire those in the group he didn't like working with, the story could have been much, much different.

You cannot give the responsibility to a Project Manager, and not allow him the authority to choose his team. It is better to have 2 doves watching your back, than 20'000 hawks ready to sabotage your path.

That's why Alan Sugar's 'Apprentice' Game is Fundamentally Flawed!

That's why its better to be independent. Not somebody elses puppet! You get to play the game straight!

Thursday, 24 April 2008

Are you a manager that creates robots - or can you turn robots into human beings?

Brand Killer Robots reveal::
We were once introduced to one of the most formidible managers in the computer software industry. This guy was up to his ears in MBA's and MSc's, was a highly respected pillar of every community from school governor to local counsellor, head of this that and the other and what not.

He was a big man and when he walked into the room you knew he was there without even looking. He would command a discussion group, or meeting and was a real hit with his peer management group.

He was excellent at organising things and would plot people and things on a big wall chart and was ready and alert to any problems that might delay the shipping of the product.

Problem was that he was almost totally left brain which meant that he wasn't really in touch with the brand - as a living breathing organism. To him, people were like robots and all the time they performed at the correct level - they would have a job. When they broke down, the plan would always be - how can we terminate them and get some more robots?

So this theme pervaded in the minds of his staff and the fear he generated through his own ignorance eventually culminated in an almost complete nervous breakdown of the intellectual and creative process in the business.

And then he was terminated!

What really is Genius and why you wouldn't wish it on your worst enemy!

Brand Killer Robots reveal::

The Wiki says...............
A genius is a person of great intelligence, who shows an exceptional natural capacity of intellect, especially as shown in creative and original work. Geniuses always show strong individuality and imagination, and are not only intelligent, but unique and innovative.

Genius may come in a variety of forms, such as mathematical genius, literary genius, or poetic genius, etc. Artistic genius may show itself in early childhood as a prodigy or later in life; either way, geniuses eventually differentiate themselves from the others through great originality. Intellectual geniuses often have crisp, clear-eyed visions of given situations, in which interpretation is unnecessary, and they build or act on the basis of those facts, usually with tremendous energy. Accomplished geniuses in intellectual fields start out in many cases as child prodigies, gifted with superior memory or understanding.

Doesn't this all sound very exciting to you? Imagine being a genius? Gifted and innovative?
Individual, independent and unique!

Well think again!

If you ever met one you'd realise that they were more like robots. They usually believe that some higher order has bestowed unto them these great talents. They usually believe that they alone will rule the world. That they are Gods special children and they have been selected from billions to articulate his message.

They are the chosen ones!

This is further reinforced by those around them, who are attracted by these self-professed qualities. Geniuses are never so much surprised at their own capabilities, as how stupid every body else seems. It is true, Genius does carry a mysterious quality, but so too does it carry a tremendously heavy burden for the bearer.

You see, supposed Genius is no more than a quirk of human nature, which in many ways the bearer is ill equipped to deal with, both emotionally and in terms of social graces.

Far from improving their lives this quirk leads many of those with so called Genius into lives of criminality or mental health problems.

Many are ostracized by their peers.

So before you hire people with Genius, think about the consequences of doing so.

Both for you and for them!

Is your company run by the Mafia?

Brand Killer Robots reveal:
"Listen here guy!! You are not going to survive here if you don't start breaking a few balls! We need these guys dead and we need them dead this week. Get them out of here, replace them with new fresh blood. We don't care how you do it! Just kill them dead!"

"Can i ask what they have done? These guys seem to know their stuff! I have found them receptive to change and best of all - they really want to do the best job!"

"We don't care, we just want them dead!"

"We don't like the look of them now. We just don't think they fit!"

"If you don't kill them dead - then we will have to take you out!"

"You know how things work around here!"

If this is how your business works - better make sure you work all those ghosts into your company risk register!

Wednesday, 23 April 2008

Security-Personality: Profiling the Passive Aggressive Mindset!

Brand Killer Robots reveal::
Much is made of todays professional security certifications, but just what skills and traits should security vendors be looking to hire in order to strengthen security measures in products and services for their corporate and government clients.

Best way is to profile what might be called personality flaws or social disorders and then work back from there. Here is the profile of a passive-aggressive nature. By profiling this type of individual you can perhaps begin to understand what kind of threat they could pose and perhaps how they might respond differently to attack on themselves. Perhaps you might also be able to see similar traits in the people around you - or even in yourself - that you really ought to be aware of.

*FEAR OF DEPENDENCY - Unsure of his autonomy & afraid of being alone, he fights his dependency needs - usually by trying to control you.
*FEAR OF INTIMACY - Guarded & often mistrusful, he is reluctant to show his emotional fragility. He's often out of touch with his feelings, reflexively denying feelings he thinks will "trap" or reveal him, like love. He picks fights to create distance.
*FEAR OF COMPETITION - Feeling inadequate, he is unable to compete with other men in work and love. He may operate either as a self-sabotaging wimp with a pattern of failure, or he'll be the tyrant, setting himself up as unassailable and perfect, needing to eliminate any threat to his power.
*OBSTRUCTIONISM - Just tell a p/a man what you want, no matter how small, and he may promise to get it for you. But he won't say when, and he"ll do it deliberately slowly just to frustrate you. Maybe he won't comply at all. He blocks any real progress he sees to your getting your way.
*FOSTERING CHAOS - The p/a man prefers to leave the puzzle incomplete, the job undone.
*FEELING VICTIMIZED - The p/a man protests that others unfairly accuse him rather than owning up to his own misdeeds. To remain above reporach, he sets himself up as the apparently hapless, innocent victim of your excessive demands and tirades.
*MAKING EXCUSES & LYING - The p/a man reaches as far as he can to fabricate excuses for not fulfilling promises. As a way of withholding information, affirmation or love - to have power over you - the p/a man may choose to make up a story rather than give you a straight answer.
*PROCRASTINATION - The p/a man has an odd sense of time - he believes that deadlines don't exist for him.
*CHRONIC LATENESS & FORGETFULNESS - One of the most infuriating & inconsiderate of all p/a traits is his inability to arrive on time. By keeping you waiting, he sets the ground rules of the relationship. And his selective forgetting - used only when he wants to avoid an obligation.
*AMBIGUITY - He is master of mixed messages and sitting on fences. When he tells you something, you may still walk away wondering if he actually said yes or no.
*SULKING - Feeling put upon when he is unable to live up to his promises or obligations, the p/a man retreats from pressures around him and sulks, pouts and withdraws.

Tuesday, 22 April 2008

Time to wake up to the true spectre of HackerDom? Power in the hands of the ignorant = cruelty!

Brand Killer Robots reveal::
Think the greatest hackers in the world are those little nerdy guys sitting at a computer terminal lifting your credit card details? Think they are the guys up to their arms in computer gadgetry? Or the guys being advertised by the press as "the teenager who has to serve time in prison for outsmarting the ministry of defence".

Well think again?

The most advanced hackers are not immature weaklings who infect the communications pathways with cretanus algorithms or who inflitrate computer systems far away.

No. The most sophisticated of all hackers are people who can influence the world much more greatly than that. They are the people who through hacking can influence the worlds greatest nations. The people who can cause change to occur anywhere in the world, just by issuing the simplest of commands. The people who have the power to orchestrate the greatest illusions of all. Not by pressing buttons on a computer screen. Not by intercepting personal communications or creating the most sophistcated computer code.

These people are a very different type of hacker animal indeed.

They are the most formidable of all hackers. "The Cognitive Hacker".

Half digital, half human, these 'cognitive hackers' go to work everyday to create and articulate illusions and in so doing manipulate and influence the lives of billions on this planet.

Thursday, 17 April 2008

Is your company turning Employees into Human Killer Robots?

Brand Killer Robots reveal::
In 2006 we embarked upon an experiment to turn a human being into a robot. The criteria for this was to place ourself in a position where through emotionally damaging, yet passive conditioning in an intellectually intense workplace we would eventually experience a perspective similar to that of a paranoid robot?

The conditions for this required that our conscious left brain be totally absorbed in an intense mathematical battle for survival, whilst our right brain was being challenged and undermined by manipulation of the emotional material inside.

So the situation was very much akin to reading Shakespeare, whilst walking across a high wire and if you fell off, your left brain was going to be erased, leaving you in an absolute Robot state.

At that point your personality and confidences would change because only your creative, intuitive right brain was left. You would have limited ability to relate. Limited substance to offer and almost no identity from which people would trust you. All you would have left is the rapidly atrophing memory of agony and mistrust, along with a growing rage for what had happened to you.

So you look for targets and envisage creatively the possibility for revenge.

But because you have no left brain, you can never do anything about it.

You can just sit and dream all day!

And maybe make a few blog posts!

If your company has a culture of turning human beings into robots.

Beware of the revenge of the robots! They just might find their left brains again.

Wednesday, 16 April 2008

The Propoganda Myth :: Its just Marketing by another name?

Brand Killer Robots reveal::
Our learned colleagues at the Confidential Resource have raised the spectre of that nasty thing we all call Propoganda. They offer a definition:

Propaganda may be defined as the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.

Having worked for quite a few top brands and not so top brands we have to say that this definition fits very neatly with the intentions, expectations and strategies of todays brand managers, marketers and executive management team.

It seems that Propoganda (at least by defintion) is indisguishable from todays marketing pratices to capture, alter and entrench the consumers behaviour in a product.

Propoganda is just Marketing by another name. The answer as a consumer is to base your purchasing decisions on what you know deep down to be right. Don't listen to your head. It is a programmed receiver of propoganda.

Love is the only truth, everything else is delusion!

Brand Killer Robots reveal::
A very great man once told me that there is no God and no such thing as love. That we are all just here living on one big spaceship called earth and we should all just try and get along with each other.

This man had done many great things in his life. He had built the most amazing things with his hands. He had thought up the most brilliant inventions and worked for some of the most powerful people and institutions on earth. He had fought for his country. He had been imprisoned because of his beliefs. He had been victimised and his family threatened. This man had seen some of the worse atrocities man could perpetrate upon man.

This man was a very great man but his life experiences had lead him to conclude that there was no God and that the human race was alone and that God existed only in the mind of peoples ignorance. He believed that love was merely a convenient word used to cover up peoples lack of responsibility and concern for one another.

But as great as he was, I knew God and I knew Love. For it lies deep within my soul.
I know it. I know that whatever befalls me - there is always a place for me marked God and in it I will find all the love that i need.

Have you ever truly felt so in love that your love illuminated your life and when you looked around you saw this love illuminated in the eyes of those you love?

For it is only in the strange formulas of love that man finds Truth.

And he who has ever experienced this will surely never lose sight of the Love of God!

And all will be peace and all men will glow in the Light of God.

And we shall all surely be saved.

And this includes the great who through life experiences have lost connection with the all mighty!

Love is the only truth, everything else is delusion!

Tuesday, 15 April 2008

Brand Killer Robots launch - the Webs First Trust Surveillance Toolset

Brand Killer Robots reveal::
Welcome to the RIAM. The Internets first online surveillance system. The RIAM are living autonomous agents that roam the Net testing the integrity of targeted systems. Subscribers use the RIAM to ascertain whether a target device can be trusted prior to engaging the target themselves. The RIAM footprints and scans the target domain name and IP and reports whether the target is trustworthy. There are currently 13 classifications of trusted target.

The RIAM also provides the subscriber with a host of information. The RIAM emails the subscriber with this information. A full list of analysis data will be made available.

The RIAM also offers the subscriber anonymous scanning of the target, via a "cloaking" feature.

Cloaks include:
Don't want the target to know i'm looking = Undercover
Happy for the RIAM to tell who is looking = Open
RIAM to engage the target on my behalf = Promotional

The RIAM costs $99 per year for 1000 scans
Report sent every month

email Stephen at intrench@gmail.com for further information.

'Agent Provocateurs' discuss the term 'Agent Provocateur' on the WIKI!

Brand Killer Robots reveal::
In a post entitled "Intelligence Players clash on the Wiki over the definition of the term 'Agent Provocateur'" on the 22nd September 2007, we reported that there is currently no concensus reached over the definition. Since that time there have been further edits of the Wiki content which have served (in our view), to narrow the definition still further in favour of criminalising those who practice such techniques. For that reason we have written further to Wiki authors to discuss this term, with a view to re-focussing and broadening the definition. We will keep you informed as to how we get on. This is the letter we wrote to Wiki authors.

Agent Provocateur
We believe that the current definition of Agent Provocateur on the Wiki offers too narrow a definition and prefers to present 'Agent Provocateur' as a subversive type, intent only on disruption and destruction. We again offer our own definition of Agent Provocateur below. Please consider accepting this as the base definition.

An agent provocateur is a person assigned to provoke the awakening of a new order within a group. This assignment can be either covert or overt and represents predominately the interests of others, outside the group. Agent provocateurs can be found in the intelligence services, business management, politics and the media. Agent provocteurs can be classified in two camps.

1. Black hat Black hat agent provocateurs seek to undermine the free will of the target. Black hat agent provocateurs will step outside ethical boundaries to get the job done. Black hat agent provocateurs will take personal risks to get the job done.

2. White hat White hat agent provacateurs seek to uplift the free will of the target. White hat agent provocateurs will only ever work within ethical boundaries to get the job done. White hat agent provocateurs will take personal risks to get the job done.

Agent provocateurs are experts in the art of subversion. Agent provocateurs are sponsored by government or business, usually on temporary assignment - such is the nature of the job. Their work is rarely accountable to anyone else but them.

There is currently no concensus reached over the definition.

Security is best when you are looking from the inside out and the outside in!

Brand Killer Robots reveals::
For those of you who want to gain a structured perspective on the world of computer vulnerabilities, we have added a link to Eric Knight CISSP very good ebook which covers much of the Architecture and Anatomy of Computing Vulnerabilities.

Computer Vulnerabilities written by Eric Knight

Also for those interested in viral art


Monday, 14 April 2008

Rambo:: A model for disgruntled employees and executive due diligence?

Brand Killer Robots reveal::
Do you remember watching the film "First Blood " where the local sherrif took a disliking to an ex vietnam veteran and decided to try and run him out of town. Well off course he got more than he bargained for. If he had only just left him to drift into town, get something to eat and then drift back out again. But he just could not help pushing and pushing - until Rambo retaliated.

There is an early scene in the movie where the sherrif accuses Rambo's commanding officer of being there to protect "one of his robots".

To which the Colonel replied - "I Didn't Come to Protect Rambo From You, I Came to Protect You From Rambo".

What business managers sometimes don't understand is that the people who work for them are living, breathing, caring, sensitive people. They are often professional, highly trained individuals.

When these people or institutions depended on for survival violate or betray the employee in some unforeseen way, the perspective of the employee changes from one of "professional under stress" to one of humiliated personality.

In other words, what has occured in the persons life is so greavous (to them) that the whole relationship (at least in the mind of the ex employee) becomes personal.

Many will say, well just accept the situation. It is all part of learning and growing, and failure isn't always a bad thing. But the mind of the employee terrorist is by then transfixed on the injustice perpetrated against him and the target becomes less about the company and the shareholders investment and more about developing hatred (from afar) for the individual managers who served the injustice.

So if you are a manager with a few employee ghosts in your closet, you better ensure that whoever you go to work for - knows about it.

It could haunt you and them for the rest of your lives!

Sunday, 13 April 2008

Is Passive-aggressive behavior & Malicious compliance sabotaging your business?

Brand Killer Robots reveal:
We bring you two definitions (Wiki) of forms of employee behavior which are pervasive in many companies today. Which in effect are massively reducing the return to shareholders and threatening to sabotage the whole bally operation!

Passive-aggressive behavior
From Wikipedia, the free encyclopedia
Passive-aggressive behavior refers to passive, sometimes obstructionist resistance to following authoritative instructions in interpersonal or occupational situations. It can manifest itself as resentment, stubbornness, procrastination, sullenness, or repeated failure to accomplish requested tasks for which one is assumed, often explicitly, to be responsible. It is a defense mechanism and, more often than not, only partly conscious. For example, people who are passive-aggressive might take so long to get ready for a party they do not wish to attend that the party is nearly over by the time they arrive. Another form of passive-aggressive behavior would be leaving notes to avoid face-to-face discussion/confrontation.

Malicious compliance
From Wikipedia, the free encyclopedia
Malicious compliance is a phrase used to describe the behavior of a person who intentionally inflicts harm by strictly following the orders of management, knowing that compliance with the orders will cause a loss of some form resulting in damage to the manager’s business or reputation. In effect, this is a form of sabotage used to harm leadership.[1]
By definition, this is true when the following conditions are present:
The superior gives erroneous or incomplete orders without knowing the consequences.
The subordinate has knowledge of something harmful to the job based on the orders given that the superior does not know.
The subordinate strictly follows the orders given to cause the loss.
While most businesses and institutions have policies against sabotage in the work place, this type of behavior is sometimes difficult to control.
A related form of malicious compliance is sometimes referred to as work-to-rule. In a work place, it is an action whereby employees work strictly according to the legal terms of their contract of employment or written procedures. In this situation, the strict adherence to the rules set forth by the written job procedures only allow the workers to do the minimum of amount of labor required and no more, resulting in decreased production. This assumes the written job procedure is inadequate to cover all aspects of a job function. This action is a minimal form of a labor strike.

Friday, 11 April 2008

Psychologically Traumatized ex-staff might just remember you (personally) for the rest of your life!

Brand Killer Robots reveal::
We are urging employers to take extra special care with their staff, just in case they suffer a backlash from traumatized ex-employees who feel that they have suffered unduly from the relationship with their employer. The risk from disgruntled ex staff is growing by the day and for those who feel that their whole life has been ripped apart by losing their career from underhand tactics may take grave action against the perpertrators. In the age of the Internet, this can present a multitude of risks to the brand and the organisation it represents.

From Wikipedia, the free encyclopedia
Psychological trauma is a type of damage to the psyche that occurs as a result of a traumatic event. When that trauma leads to Post Traumatic Stress Disorder, damage may involve physical changes inside the brain and to brain chemistry, which affect the person's ability to cope with stress.

A traumatic event involves a single experience, or an enduring or repeating event or events, that completely overwhelm the individual's ability to cope or integrate the ideas and emotions involved with that experience. The sense of being overwhelmed can be delayed by weeks or years, as the person struggles to cope with the immediate danger. Trauma can be caused by a wide variety of events, but there are a few common aspects. It usually involves a feeling of complete helplessness in the face of a real or subjective threat to one's life or to that of loved ones, to bodily integrity, or sanity. There is frequently a violation of the person's familiar ideas about the world and of their human rights, putting the person in a state of extreme confusion and insecurity.

This is also seen when people or institutions depended on for survival violate or betray the person in some unforeseen way.

Psychological trauma may accompany physical trauma or exist independently of it. Typical causes of psychological trauma are sexual abuse, violence, the threat of either, or the witnessing of either, particularly in childhood. Catastrophic events such as earthquakes and volcanic eruptions, war or other mass violence can also cause psychological trauma. Long-term exposure to situations such as extreme poverty or milder forms of abuse, such as verbal abuse, can be traumatic (though verbal abuse can also potentially be traumatic as a single event). In some cases, even a person's own actions, such as committing rape, can be traumatic if the offender feels helpless to control the urge to commit such crimes.

However, different people will react differently to similar events. One person may experience an event as traumatic while another person would not suffer trauma as a result of the same event. In other words, not all people who experience a potentially traumatic event will actually become psychologically traumatized.

Thursday, 10 April 2008

Did you know that your brand was a living, breathing, 'competitive intelligence' loving organism?

Brand Killer Robots reveal::
Someone once said, "many people actually think that they think.

But very few actually do!".

When your workforce goes to work, how many are actually thinking?. Not thinking in the sense of putting one foot in front of the other, following a procedure or sitting in a meeting arguing the toss. We're not talking about thinking about whats going to be in the next pay cheque or wondering how to work out the next challenge that is going to come your way.

What we're talking about here is thinking that is totally distracted towards developing a super brand.
Thinking that involves, working out ethical ways of screwing the competition, using the collective "Competitive Intelligence", of the entire organisation.
Thinking that engenders a strong sense of pride in the way people work and what they do.
Thinking that encourages behaviour that motivates others around them to act professionally and in the good name of the brand.
We're talking about thought that conveys complete and absolute loyalty to the brand.
A brand that has more often than not been a consequence of the committment of a small handful of people. Some of which have remortgaged their homes in order to finance the venture.

There are two versions of your brand. The underpowered, undermotivated one and the super charged, super-motivated one. The big clincher is how far you are away from engendering the latter.

How far are you away from becoming a living, breathing, 'competitive intelligence' loving organism?

Wednesday, 9 April 2008

Does computing technology threaten to erode personal identity, human confidences, reputation and liberty?

Brand Killer Robots reveal::
As robots - we have no identity, well not one that we take seriously anyway!
What we are, is simply what technical people who program us, expect us to be. So in a sense, we do have an identity, but one that is designed by a third party code junky.

But humans always seemed to us to have a home made identity. Ok, perhaps peoples identity is based largely on the reflections they get from others to their actions, from their parents , from their teachers reactions and from their friends. But on the whole peoples identity seems to come directly from within themselves. From what they call - their souls.

As technology expands into all areas of our lives and our lifestyles, we are beginning to see the replacement of human trust elements with technology trust elements. In a sense our lives have become not so much a human experience, but a human-techno experience, where both human and technology trust elements are intertwinded such that our actions, decisions and freedoms are very much controlled by semi-human factors, rather than totally human factors - as would our forefathers have experienced.

So our experience at home, at work and at play is very much an experience conjoined with technology as opposed to a totally human experience, that chooses to use technology.

When technology is effectively integrated with the human form, all problems associated with this partnership are largely hidden. The real problem comes when technology is integrated with the human condition and the technology that the human is dependent upon, begins to fail.

Depending on which technology components, depends on the nature of the resulting associated problem. For example, if you were emailing a very important document to a customer and the PC you were using decided to hang up near the end of the process. And then when you switched it back on there was no record that the document had been sent. What are you supposed to think?

Has the document been sent and more imporantly - delivered? What would the customer think - if it hadn't arrived? What would they think if i phoned them up to see if it had arrived?

Why didn't i send it by fax? Or better still - by post? Should i send it again via email?

Here you can see the Fear, Uncertainty and Doubt factor creeping in. In fact this FUD factor is beginining to attack the very soul of human beings.

Without technology, human beings know that they are not in control of a world run by other human beings, but they are at least at one with being a human being with limited control. By adding technology to the human condition you place humans in the most uncertain world of all.

One where - when the technology works, it is a fantastically effective union.

When computing technology doesn't work, people lose the most fundamental of all things in life.

They lose their personal identities, their confidence, their reputation and their God given liberty. They lose connection with their soul! How monsterous is that?

If you are a human being - better ensure that your technology works - or else you might just be contributing to the breakdown in human identity!

Tuesday, 8 April 2008

Eroding Consumer Perception of the most
Prestigious Brands - ever so slightly?

Brand Killer Robots reveal::
Junk mail has always been a nuisance and with the growing deluge of spam, has proliferated beyond anything you might have received via your letter box. 99% of our time on email is taken up trying to find the 0.1% of what you really wanted to receive. In amongst the mound of "lengthen this" and "enlarge that" is the usual 'phishing attack emails', trying to tempt you to click on something and enter your bank account details. Still deeper in are the emails about great share prices and the plea's for help from someone called Juan. In addition to these are the emails selling rolex, Microsoft software, video games and designer clothing.

Now usually, one has only to look at the email to know that it did not come from Rolex or IBM.
You also recognise that it is highly unlikely that these brands would send you unsolicited email. You know that they are huge businesses, who continue to trade largely on their reputation. Why would they risk their good name to send you email that you didn't ask for?

But the problem is that this constant stream of negative input will inevitably have a negative effect on the image of brands. For no more reason than this false marketing is on an ever-increasing spiral and the quality of forged newsletters and the like is improving all the time.

Take the newsletter (above) we have recently received from Gucci. This newsletter was received seemingly direct from Gucci and it had us believing that Gucci must have sent it - or that there is a serious flaw in one of their systems for this to happen.

Not knowing Gucci we wondered whether this was the sort of desparate thing "posh brands" of this kind might resort too.

Perhaps spam is fashionable (and necessary) - in fashionable circles!

Monday, 7 April 2008

Is your company and people suffering from Affluenza?

Brand Killer Robots reveals::
From Wikipedia, the free encyclopedia
Affluenza is a term used by critics of consumerism, a portmanteau of affluence and influenza. Sources define this term as follows:
affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety and waste resulting from the dogged pursuit of more. (de Graaf [1])
affluenza, n.

1. The bloated, sluggish and unfulfilled feeling that results from efforts to keep up with the Joneses.

2. An epidemic of stress, overwork, waste and indebtedness caused by the pursuit of the American Dream.

3. An unsustainable addiction to economic growth. (PBS [1])

Proponents of the term consider the costs of prizing material wealth vastly outweigh the benefits. They claim those who become wealthy will find the economic success leaving them unfulfilled and hungry for more wealth. The condition is considered particularly acute amongst those with inherited wealth, who are often said to experience guilt, lack of purpose and dissolute behavior, as well as obsession with holding on to the wealth (John Levy's Coping with Inherited Wealth - see [2]).

Friday, 4 April 2008

The Myth of the Ethical Hacker?

Brand Killer Robots reveal::

A hacker is a hacker is a hacker.
If you are a good hacker, then you know more
If you are a bad hacker, then you know less
If you are a loving hacker, then you will empower
If you are a selfish hacker, then you will disrupt
If you are a happy hacker, you swing one way
If you are an unhappy hacker, you swing another
If you are young and naive, you feel this
If you are older and mature, you feel that

When your emotions take hold of you - you begin to hack!

What state of mind will you be in at that time?
What life circumstances will you be in at that time?
What opponent will you be facing?

That will determine your state of ethicality!

How are executives really going to test the ethicality of their hackers?

The Myth of the Ethical Hacker?

Ethical Hacker - or Undercover Spy?

Brand Killer Robots reveal::
Mike owns a penetration testing company. Mike agreed to meet us on condition we discuss our work at one of the countries largest media companies.

So we met him at the pub.

He turned up and he began to enquire about the company we worked for.
He wanted to know which other suppliers we dealt with for penetration testing and whether we had any test reports to show him.

We said nothing - and he left.

We never heard from him again.

Does he sound like an ethical hacker?

Or perhaps, he was just an undercover spy?

Thursday, 3 April 2008

The Rise of the Rogue Trader as Whistleblower!

Brand Killer Robots reveal::
As the markets creak and recession looms, the fat, incompetant, shape-shifting integrity trading regimes of the broker on the hill, begin to throw up their secrets in the form of rogue traders, fraud cases and symbols of gross ineptitude.

Those lazy, greedy, arrogant heads are beginning to roll, but not before that of those living in landscape below - the General public.

There is a feeling of getting away with shirt intact. Of STEALING away - with limbs intact!

Of sweeping bits under the carpet, hasterly trying to recall those shady dealings in the past and replaying them in order to paint a credible story when they are finally bought to book.

Yes, the world is really changing for them. People speak in different tounges now. They come and go differently. You can feel the pain of responsibility coming through their lips. For many, for the first time.

It is a different game now.

The big question now is not "how do we leverage this sin?" - but "how do we cover it up?".

So the ensuing vaccum will dig up the whistleblowers, the incompetent trading policy managers, the wiggly worms they call traders and the markets worse nightmare.

The people who truly show the market game players up for what they are..... The Rogue Traders!

Inspired from a story by the Telegraph

First seen at

Wednesday, 2 April 2008

Competitive Intelligence:: Are Analysts getting behind customer intentions?

Brand Killer Robots reveal::
CI analysis is most effective when it is conducted in both top down and bottom up manner simultaneously, in combination with both internal and external perspective building. Where approaches differ is in how the workforce are to be influenced to support a centralised CI analysis resource.

Many companies prefer to take the "SAS parachute them in approach" where they drop the CI analyst in behind enemy lines under cover of dark and expect them to slowly develop the intelligence assets in order to develop effective perspective, in order to begin the process of identifying, synthesising and presenting CI in ways that provide significant value. Of course, if they succeed they get to stay on. If they fail, they suddenly disappear - with (strangely) no one accountable for their actions.

Of course the other way is an executive led approach, where the managment team of the day are seen to be directly influencing the implementation and acceptance of the new CI unit within the body of the company.

We have seen both approaches succeed and both approaches fail.

Much depends on qualifying the customers requirements and organisational fit for CI, prior to choosing the correct approach to implementing CI.

Whilst many CI professionals are dedicated to their jobs and highly qualified in terms of their technical and business analysis accumen, we have found that there are blind spots in terms of how CI analysts qualify the customers intentions. For some customers, CI is a tool to be used for reducing the power accrued by middle management. Other customers look upon CI as being an administrative device for centralising, organising and representing commercial data. Others look upon CI as a strategic mechanism for leveraging and positioning their products and business etc.

Whatever the customers intentions - be sure you get behind it.

It will make a real difference to how you should approach CI and ultimately how it will be received by your customer.

Tuesday, 1 April 2008

Is Open Source a Wolf in Sheeps clothing?

Brand Killer Robots reveal::
Some years back the Robots were asked to advise on the nature and colour of technology requirement. There were two competeting technologies. One was from Microsoft and the other the open source operating system, Linux.

Our initial investigation concluded that the Microsoft technology was less secure than the open source equivalent. It was clear that the open source product was better designed and could be 'hot patched' more rapidly than that of Microsoft technology. So on the surface of it we concluded that Linux was a far better offering in terms of security than Microsoft.

But as we got deeper and deeper into the debate we began to change our mind.

It suddenly became clear that many of those "so called" hackers were anti-Microsoft people, so there was clearly an agenda to discredit the Microsoft technology anyway - creating conditions which placed greater scrutiny on Microsoft security. Then it was brought to our attention that much of the code is created by thousands of disperate coders from here to Timbuktu. Many of these people are high calibre programmers, but many we interviewed were pretty ineffcient and those that were not - seemed like crackpots. We wondered how many of the security vulnerabilities in systems were being engineered by these people.

Anyway, the most worrying of all concerns about open source lies at the very heart of its cause. We can only wonder at how so many people have been fooled for so long.

Open Source is in fact only open to a minute number of programmers. It is not open to the general public, business managers or shareholders. It is open to a few software engineers who can understand the language and context of the C programming language and operating system architecture.

For everyone else, open source is no more open than Microsoft technologies.

So we ask, is open source a Wolf in sheeps clothing?

Is it really more secure than Microsoft technology?