Brand Killer Robots reveal::
In the Competitive intelligence world, the right knowledge, at the right time - is absolute power!
Product owners want to know who has stolen their hard-earned digital assets and where copies are located.
Lawyers want to find out background information on Intellectual Property owners.
IP owners want to know who is infringing their rights.
Brand owners want to know where their reputations are being compromised.
Business managers want to know about their competitors plans, in order to make the correct moves in the marketplace.
Over the past 2-3 years we at Brand Killer Robots have been quietly taking note of the plethora of new website services being invested in, with the sole aim of trawling the internet for competitive intelligence. There are tools for searching Google to uncover details about your company that you would never think of publishing freely, tools for searching social networks to locate competitive intelligence information from employees or ex-employees, tools for digging into content to locate copyright materials and tools for conducting linguistic scans for flagging up dirty words associated with your products or derogatory associations with your brand.
It would seem Online Reputation Monitoring is a viable and potentially valuable resource which every business could use, for one purpose or another.
Until you consider the possible implications of such data going missing!
The very fact you as a business engage a third party to help you develop competitive data in the first place, may be a step in the wrong direction. Many of these online systems are just that (online), meaning servers could be hosted from here to Namibia. Who knows where your data is and worse still - who really knows whether your competitiors will ever get to see it?
So we say, before you take up any offers from ORM providers, consider the potential for such data to go missing and more importantly, the impact on your business plan - if such data did go astray.
Yauba
3 days ago
