Ok, we know that Robots like us shouldn't have an opinion on human loyalty - but somehow we do. So we feel compelled to share it with you.
Here goes. You know when you're this genius person or some chief executive type who is meant to be in charge of this or that. You know those times when you can just see things more clearly than anyone else - and everyone else knows you can. Those times when you feel like the world is there for the taking - and the rest of the world knows you could take it anytime that you want.
Well, hold those times in memory, whilst you visualise the people around you. Then ask the following questions -
1. who of these guys could i depend on in a fight?
2. who of these guys would defend me with their own life?
3. who of these guys really, really cares about me?
4. who of these guys couldn't care less about me?
5. who does this leave?
Once you've answered all these questions, sack the whole ruddy lot of them and hire a bunch of YES men. You know where you stand with YES men - and you can be sure that you only have yourself to blame when anything goes wrong.
After all - "in business" - you are the only person who will ever be truly loyal to your Brand - TO YOU!