It wasn't enough for them to be the best video games test house in the country. It wasn't enough for them to be the first to market. The first to sign contracts with the biggest mobile network providers in the world. It wasn't sufficient to have the most committed staff and be expanding at the rate of 100 new staff per year.
But they weren't happy with that. Something told them there was more to this movement than had already been achieved. They thought.......... surely there must be more to it than that?
And so it was, they came to realise that the impact they had already made in the market must be turned into permenant "entrenched positions", by utilising predatory marketing strategies.
So they created atomic technological contexts within which their clients and partners were encouraged to become fixed parts of their test management process - and so it was after many years of investment they managed to raise the barriers for new entrants to take them on and make it much more difficult for their clients to switch to the competition.
When you hunt your prey down, you don't ever allow them to get away - and you certaintly never allow your competition to feed on the prize.