The old saying goes, "if you don't love yourself, then how can you truly love anyone else?".
Many people think that it is perfectly possible to love others and not themself. In fact they are brainwashed into thinking that one has to be totally selfless in order to love. Pick up any book on Buddhism and you will understand what we mean.
But the question begs, if you don't love yourself, then you don't really know yourself and if you don't know yourself - how can you know and love anybody else?
If you can't love yourself then you have no basic identity upon which you can relate to others, upon which you can love others. Upon which you can show forgiveness and upon which you can be tolerant of others.
Human beings most fundemental reference point is a basic, loving identity.
Of course the same is true of commercial enterprise. Company's that love themselves, love their customers. Company's that don't love themselves, don't love their customers.
And it probably shows!!